New McLaren F1 Director's Focus On Sponsorship

The incoming Executive Director at McLaren, Zak Brown is aiming to land a title sponsorship deal in readiness for the 2018 F1 season. The team has not had a title sponsor since 2013 when it's deal with Vodafone ended. He admits that it is unlikely that one could be in place for the 2017 season.

Brown describes this as "critically important" as more sponsors means more money that can be invested in the team. There are of course others areas that also need focus including better engagement with the fans.